Signatura Strategic Creativity

The food industry is among the top economy fields from the point of view of the need for product differentiation. On a market swarming with both Romanian and foreign brands, which sell almost anywhere, from the neighbourhood store to hypermarkets and malls, it is up to consumers to decide which products to choose, based on how they are influenced by TV ads or radio posts, by billboards on the side of the road, by what their friends recommended, by their previous experiences, by shelf location, by promotional offers and even by the pack of the product. Under such circumstances, Signatura carefully and meticulously analyses the market, in this way managing to offer their clients the advertising and communication campaigns which are adequate, according to the product and to the company’s goals, and which reach maximum efficiency.