Signatura Strategic Creativity

Assuming there’s this man who wants a chair. He goes to the store and finds himself looking at endless rows of chairs, tidily arranged, price tags neatly attached to them. And a single chair disrespects that discipline, boldly stepping forward. The colours are different, the background looks unusually interesting, the tag is customer-friendly. He instantly remembers that this particular chair is an old friend of his: he noticed it in a flyer he received a while ago, and in a commercial that was somehow different from the many other ads- where, again, it was confidently differentiating itself from other chairs. So this chair will soon be paired with a desk that was bought after a similar experience. The advertising wears the Signatura badge.