Clubs and hotels need communication strategies, because simple advertising has lost its appeal
“The fall of Advertising and the Rise of PR”. The title of this famous book, written by Laura and Al Ries, matches perfectly what the services in clubs, hotels and restaurants go through, where advertising- with the original meaning- no longer finds its place. However, communicators are developing complex promotion plans, using the most unconventional means. Signatura manages to see the market trends and offers efficient communication strategies.
